White Stuff

Commission for British fashion and lifestyle brand, White Stuff, for their UK stores to encourage customer engagement with their brand. Based on their collection concept "Time Flies when...", we developed a range of designs bringing time pieces and nature together, including butterfly pocket watches, cherry tree grandfather clocks and intricate mechanisms inside watches. The designs were used across window displays, in-store graphics and catalogues. To increase customer engagement with White Stuff and their season collection, James Ward held in-store drawing sessions, hand drawing his character designs onto mugs for customers to enjoy.